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2017 Conference

Conference Overview | Digital Program | Sessions | Registration | Hotel & Travel | Call for Proposals | Workshops | Sponsorship Opportunities | Conference Schedule


2017 Conference Overview

November 8-10, 2017

Digital Program

Download the 2017 program to your mobile device using Guidebook with this link or scan this QR code:

You may also view the program in any web browser or download it as a PDF (1.3 MB)..


Higher Education Special Interest Group

Adrea Hernandez | Higher Education Data Sharing Consortium
Ivaylo Mantchev | Higher Education Data Sharing Consortium
Information on HEDS survey administrations
Information on joining HEDS

Great Jobs and Great Lives

Jessi Gordon, MPP/MBA | Gallup
Download slides

Institutional Research for Military Connected Student Success

Sara Appel | MHEC Multi-State Collaborative on Military Credit
Rachel Dykstra Boon | Iowa Board of Regents
David Johnson | University of Iowa
Gina Johnson | Association for Institutional Research
Jeremy Kintzel | Missouri Department of Higher Education
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Practical Application of the Duties & Functions of Institutional Research

Natalie Alleman Beyers | Johnson County Community College
Kathy Schmidtke-Felts | University of Missouri-Columbia
Megan Vogt-Kostner | University of Northern Iowa
Gina Johnson | Association for Institutional Research
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Say Goodbye to the American Dream

Dr. Lou Guthrie | National Higher Education Benchmarking Institute
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Harnessing Voices of Support for Program Review

Dr. Sheri Barrett | Johnson County Community College
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Review of Institutional Assessment

Fiorella Peñaloza, D.M. | Cleveland University -Kansas City (CUKC)
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Registration Information

Registration Costs:

  • $200 – early bird registration through October 1
  • $250 – starting October 2

Registration includes the following:

  • 2017-2018 MidAIR annual membership fee
  • Access to all sessions and keynotes
  • Access to the Wednesday PDO sessions
  • Breakfast, coffee breaks, lunch options on select days; see conference program for details (released in October)
  • Free internet access in your room
  • Wednesday night reception (light snacks), Thursday breakfast and lunch, Friday breakfast



Hotel & Travel

Hotel Phillips
106 W 12th Street
Kansas City, Mo 64105

Call for Proposals

We are pleased to announce the call for proposals for the 37th annual MidAir Conference.

REMINDER! Best Paper winner will be awarded reimbursement up to the 2017 AIR Forum Registration cost. Registration receipt must be presented for reimbursement.

Best First Time Presenter will have the following year’s MidAIR registration fee waived. This call encourages all IR professionals, higher education faculty, and graduate students, both experienced and novice, to submit proposals to present at the conference via our online proposal system.

All proposals MUST be submitted via the internet by August 31st. The system is easy to use and will guide you through the entire process.

Take this opportunity to share your research and field work successes and strategies. If you would like more information about the conference, please visit our Conference Information Page.



Conference Schedule

Wednesday, November 8, 2017

PDO 1: R Programming

9:00AM-12:00PM, Midland Room

This hands-on workshop is designed for Institutional Research professionals who are new to R programming. You’ll learn how to get started with R using the R Studio IDE. Topics include:

  • Programming – the syntax, variables and functions, data structures
  • Data Management – retrieving and loading data from local and remote locations
  • Data manipulation – processing raw data into a more convenient format
  • Exploratory data analysis – creating data visualizations and summary statistics
  • Statistical analysis with R – regression and hypothesis testing
  • R markdown – creating documents, reports, presentations and dashboards

Participants should bring a laptop with the latest version of R and R Studio installed. They can be downloaded at and

PDO 2: Newcomers to Institutional Research Workshop

9:00AM-12:00PM, Lyric Room

This popular workshop is designed for newcomers to IR – or anyone desiring a refresher! Each Institutional Research office is a unique entity shaped by an extensive assortment of internal and external forces. If you are new to IR and wondering what you’ve gotten yourself into, this PDO may provide some insight.

Presented by two experienced IR practitioners, this half-day workshop will touch on a wide variety of IR-related issues. Our focus is on breadth rather than depth. After introductions and listening to what you would like to take away from the day, topics planned include: some definitions of Institutional Research, IR models, identifying common functions of IR offices and how they meet institutional needs, project management, ethics, common definitions, reports and surveys, national data sets, technical skills, and business intelligence and statistics commonly used in IR.

PDO 3: Google Apps for Education

1:30PM-4:30PM, Midland Room

Google Apps For Education is a powerful suite of online tools used to address Communication, Collaboration, Critical Thinking, and Creativity. If you are interested in learning more about these free applications, this session is for you! Topics will include:

  • Customizing Preferences
  • Drive organization
  • Creating and Sharing: Documents, Sheets, Surveys, Draw, Calendars
  • Useful Add-ons
  • Virtual calls and meet ups

Please come to the session with an established gmail account and a laptop with chrome browser pre-installed to work along.

PDO 4: Power BI for Institutional Research

1:30PM-4:30PM, Lyric Room

Power BI, available through Microsoft’s Office 365 plans, is a robust and relatively inexpensive data visualization and business analytics suite. If you are interested in learning more about how Power BI can be used for higher education institutional research, this session will cover topics including:

  •         Data connection types offered within Power BI
  •         Report construction using the free desktop app
  •         Dashboard construction using the cloud platform
  •         Report sharing and organizational deployment options
  •         Establishing data gateways for automated refresh

You are encouraged to bring a laptop with Power BI desktop installed to participate along with the lessons. Link URL



The Association for Institutional Research (AIR) and the Mid America Association for Institutional Research (MidAIR) are co-hosting 2 half-day IPEDS Workshop for data providers and users in conjunction with the MidAIR 2017 Annual Conference. Financial support for this workshop is provided by the National Center for Education Statistics (NCES).





Sponsorship Opportunities

Approximately 100 members regularly attend the MidAIR Annual Conference

This is a well established annual conference with members from Arkansas, Iowa, Kansas, Missouri, Nebraska, and Oklahoma. Our membership represents all levels of higher education: 2-year and 4-year; public and private; colleges, universities, and state agencies.

Promote Your Products and Services to Conference Attendees!

We are pleased to provide a number of flexible opportunities to contribute to the success of the conference while showcasing your products and services. Sponsor setup usually takes place at any time on Wednesday of the conference; teardown is by noon on the concluding day of the conference, usually Friday. Pre-conference workshops are all day Wednesday; Concurrent sessions are all day Thursday and until noon on Friday.

For more information contact the External Relations Director at

Platinum – $3,250.00

  • Booth and sponsor table with electricity, get a first-choice location pick
  • Right to host /speak at luncheon (3 minute max. speech)
  • Ad in conference program (full page)
  • Session room named after your organization
  • Sponsorship session with the right to pick time and day
  • Materials in conference attendee package
  • Sponsor can display table toppers or materials on tables at the luncheon
  • Logo on MidAIR website
  • Logo included in conference announcements (e-mail)
  • Marketing e-mail to attendees (1 advertisement)
  • Conference attendee list one week prior to the conference
  • Conference admission: 3 attendees

Diamond – $2,250.00

  • One sponsorship table with electricity
  • Second-choice location pick
  • Right to host/speak at evening reception (3 minute max. speech)
  • Half page ad in conference program 5″ * 7″ wide,no bleed, high resolution
  • Sponsorship session
  • Materials in conference attendee package
  • Sponsor can display table toppers or materials on table at the reception
  • Logo on MidAIR website
  • Conference admissions-2 attendee

Gold – $1,850.00

  • Sponsor table with electricity
  • Ad in conference program (half page)
  • Materials in conference attendee package
  • Sponsorship session
  • Logo on MidAIR website
  • Logo included in conference announcements (e-mail)
  • Conference attendee list one week prior to the conference
  • Conference admission: 2 attendees

Silver – $1,450.00

  • Sponsor table with electricity
  • Ad in conference program (quarter page)
  • Materials in conference attendee package
  • Logo included in conference announcements (e-mail)
  • Logo on MidAIR website
  • Conference admission: 1 attendee

Name Badge Lanyard – $500.00

One of the most visible items at the conference will be the badges around each participant’s neck.
The sponsor will print and provide the participant’s name badge lanyards.

Promotion Materials Bag – $500.00

Sponsor provides the promotion materials bags which each participant picks up at the conference registration desk.
Prefer eco friendly bags.

Other Sponsorship – $500.00

Contact for information about this sponsorship.